How is social media used in airline industry?

[Stephen]

[Tommy]

Social Media has so many benefits now and is playing a huge part in Search Engine Optimization. We have been looking at this ourselves but there is so much information it is kinda hard to know where to start. However, start with the main accounts on Facebook, Twitter, Google+ etc and get busy on there.

[Steve]

SOCIAL NETWORKS TAKE
VARIOUS FORMS, EACH WITH
INDEPENDENT ORIGINS

ONCE AN AIRLINE ENGAGES
FULLY IN SOCIAL MEDIA,
IT BECOMES A PARTICIPANT,

SOCIAL MEDIA OFFER
ONE-OFF OPPORTUNITIES
FOR INNOVATORS.