What are the key findings abou the social media usage in Australia?

[Stephen]

[Steve]

Of 752 respondents 68% have created an OSN site profile. As would be expected younger
respondents were more likely to have a profile (86% of <17 and 87% of 18-25 year olds), while around half of the respondents aged 26-36 have a profile and only 27% of those aged 36 and over have created an online profile. Type and number of profiles Facebook was clearly the most popular website for this sample (49%), MySpace came in second with 29% of respondents using this platform and the remainder distributed amongst other well-known sites (for example, LinkedIn and Hi5). Almost 50% of respondents reported that they had actively maintained an online profile for over one year. The vast majority (75%) has just one active profile, while 22% acknowledge that they have two active profiles and only 3% of respondents had three or more active profiles. Profile Purpose The two primary reasons respondents identified for originally creating their online profile were, an invitation from others (40%) or a desire to stay in contact with family and friends (29%). Fewer respondents indicated that they had originally created a profile to actively get in contact with others (as opposed to staying in contact) (9%), out of general curiosity (9%), promote themselves or an event/issue (4%), to expand social networks (3%) or business networks (2%) networks, or ‘other’ unstated reasons (4%). Privacy With respect to privacy, the majority (68%) indicated that they created an online profile to be viewed only by people already known to them. Only 16% have part of their profile available to be viewed by anyone and 16% have their entire profile openly accessible to anyone.