How do you determine if a social media campaign is successful?

[ARVIND KRISHNA GAUR]

[quietstream369]

Social media seems to sit this weird mix between sales, brand development, and heavy consumer interaction so it’s a little weird. Here are a few things to consider though:

- It’s about long term development, not short term profitability.
- You’ve successfully influenced viewers on elements regarding your brand, etc.
- You’ve set the set the stage for higher purchasing
- You’ve made people excited in some way about your brand.
- And to reference Godin, you’ve told a story.

[Tom B]

It depends on what your goal is.

For my business, I have a blog where I gather opt in information to sell a product. Therefore, site traffic is a key performance indicator for me. Utilizing Facebook to post blogs, videos for SEO, and Twitter as a text message with a link back to the blog has been very effective in generating traffic and leads.

Being able to use pay per click on social sites, like Facebook, can yield me a direct positive return, typically a $2.50 to $1 spent return, which is great.

Brand recognition is not that important for me, but for some of my clients, it's very important.