How do you determine if a social media campaign is successful?
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10-13-2012, 05:40 AM
Post: #1
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How do you determine if a social media campaign is successful?
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10-13-2012, 05:48 AM
Post: #2
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Social media seems to sit this weird mix between sales, brand development, and heavy consumer interaction so it’s a little weird. Here are a few things to consider though:
- It’s about long term development, not short term profitability. - You’ve successfully influenced viewers on elements regarding your brand, etc. - You’ve set the set the stage for higher purchasing - You’ve made people excited in some way about your brand. - And to reference Godin, you’ve told a story. Ads |
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10-13-2012, 05:48 AM
Post: #3
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It depends on what your goal is.
For my business, I have a blog where I gather opt in information to sell a product. Therefore, site traffic is a key performance indicator for me. Utilizing Facebook to post blogs, videos for SEO, and Twitter as a text message with a link back to the blog has been very effective in generating traffic and leads. Being able to use pay per click on social sites, like Facebook, can yield me a direct positive return, typically a $2.50 to $1 spent return, which is great. Brand recognition is not that important for me, but for some of my clients, it's very important. |
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