Marketing analyse using DESTEP: Electric cars?
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10-13-2012, 07:03 AM
Post: #1
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Marketing analyse using DESTEP: Electric cars?
Hey,
I have to do a presentation about electric cars for the subject marketing. I need to use the DESTEP analyse method ( demographic, economic, social, technological, ecological and political analysis) My part is demographic and political. I do not understand demographic, i mean electric cars can be used by everyone with a license. And i dont know on what target population the electric car makers are focusing. Can anyone help me? Ads |
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10-13-2012, 07:11 AM
Post: #2
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More democrats with a pro green stance would buy them. The relatively low trip range of electrics make them more suitable as a second car, which requires a higher income level. Likewise the average price of electrics is probably higher, with the long term prospects of fuel cost savings, a saving formula best for wealthier buyers.
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