Marketing analyse using DESTEP: Electric cars?

[redband]

Hey,

I have to do a presentation about electric cars for the subject marketing.
I need to use the DESTEP analyse method ( demographic, economic, social, technological, ecological and political analysis)

My part is demographic and political.

I do not understand demographic, i mean electric cars can be used by everyone with a license. And i dont know on what target population the electric car makers are focusing.
Can anyone help me?

[Jake]

More democrats with a pro green stance would buy them. The relatively low trip range of electrics make them more suitable as a second car, which requires a higher income level. Likewise the average price of electrics is probably higher, with the long term prospects of fuel cost savings, a saving formula best for wealthier buyers.