marketing - how the social environment affect firms???

[dana_mwah]

hey..got this assignment due in a few days. I have to do this marketing plan where I have to talk about how the industrial climate affects firms/companies. My tutor mentioned sumth about poverty..so I was just looking for more to work on coz it's not really on my text. It just mentions sumth about a cultural env...is that the same thing????

[Max]

Cultural and social are essentially the same thing. Marketers target groups to promote their product. I'm not sure about your question but cultural environments react differently to TV commercials for example. Appealing to different cultures can be a difficult process.

GM tried to sell a Nova automobile in Spanish speaking countries not knowing Nova meant "no go" in Spanish!