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What challenges are faced by companies attempting to utilise social media?
10-13-2012, 11:28 AM
Post: #1
What challenges are faced by companies attempting to utilise social media?
I am curious with regards to companies, especially the larger ones, trying to get into social media (Facebook, Twitter et al). What are the main challenges you think they face?

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10-13-2012, 11:36 AM
Post: #2
 
Companies face the challenge of engaging their customers or audience -- as it's easy to setup an account and monitor things, but to engage in a two-way conversation is something that many are still missing and that's why many social media marketing campaigns fail these days.

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10-13-2012, 11:36 AM
Post: #3
 
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