questions on 1970s music ?

[LilMizzGigglez--x]

1) how were new artists found and developed in the 1970s ?
nowadays there is social networking sites where people can put music on and broadcast it to others but how did they do that in 1970s?

2)How was music marketed?
3)How was music distributed ?
4)How did many institutions make money?

[Nightwrath]

"1) how were new artists found and developed in the 1970s ?"
Thousands. Literally thousands.

"nowadays there is social networking sites where people can put music on and broadcast it to others but how did they do that in 1970s?"
TV, radio and live concerts. Also home taping was very popular

"2)How was music marketed?"
Advertising in magazines and newspapers, on TV and radio, and billboards and flyers.

"3)How was music distributed ?"
Record shops, mainly.

"4)How did many institutions make money?"
They had lots of artists, who each sold millions of records. Unlike artists of today, who can barely manage a few thousand sales.

[Third Mall]

1) They toured. And toured. And toured. Some got noticed. You could also get the right contacts via other means, but that was less common.

2) Newspapers, billboards, music stores, magazines, radio and television. Much the same as now except not internet.

3) Records, music stores.

4) Record sales and ticket sales from touring.

[Seederman]

1. Generally, and this is still largely true now, an A&R guy (Artist & Repertoire) would listen to some recordings and see the band at some gigs. If the band impressed, the A&R guy would bring the recordings and a report of the gigs to the label, who would make a decision on signing.

2. The chief marketing outlet was radio itself; every time a song plays, it is being marketed. In addition, promotional films (this was before video) were aired on music variety programs, or the band would play live on music programs (such as Don Kirshner's Rock Concert, or Midnight Special). In the late 60's and early 70's a lot of albums were advertised in the "underground" media, such as hippie papers and college papers. Also, labels often offered low-priced sampler albums (Warner Brothers put out many) that featured non-singles by artists on the label. Also, touring was a primary means of promotion; in those days (and still now) most tours actually lost money, but it would be made up in unit sales.

3. It was distributed largely the same it is now. After a master tape is created, dubs from the master would be sent to pressing plants around the world. They would be pressed into vinyl at these pressing plants, and then distributed from there to record stores.

4. Everyone made money for awhile, at least to some degree, except some of the artists. Artists made money on sales and publishing rights (although many foolishly or naively sold away their publishing rights, a mistake that cost many people millions). The labels made money on units sold, and also on publishing rights (since it was they who usually bought them from the naive musician). Distributors made money the same way any distributor does; by being a middleman. And record retailers made money because in those days, it was the only way to acquire music.

[Sweet Justice]

Rock & pop music was getting bigger and bigger by the late 60ies. After Woodstock & a bunch of other humongous concerts here & in the Uk, record companies realized the market was barely been scratched.
Bands were searched out via word of mouth & reviews in local papers & free media as in colleges etc.
A lot of institutions made money during the 70ies, album sales were huge. Sony walkman in the late 70ies also had their version of the future Ipod, by light weight small headphones and a portable cassette deck.
small and large record stores were populated thruout the countries internationally.
Rock radio was very popular & disc jockeys enjoyed super star status almost as much as the rock stars. And then came disco and them came punk. Oil and water don't mix.