How do these aspects fit in for marketing rollerblades?

[Lily O]

There are these parts of marketing:
(I'm translating these from French, so sorry if they're not the exact terms...)
-Social (sociaux)
-Financial (économiques)
-Technology (technologiques)
-Competition (? concurrentiels)
-Politic (politico-juridiques)

I don't know what's the negative factors for social, and I don't get the 'politic' side of it...

Help? ):

[pureinsomniac]

socially it makes all the men look at the women on wheels down at the beach , financially saves a buck on fuel , technologically advanced in the 1990a compitition see who can sell them , political green way to go .. I have no idea what the question is about sorry