Can somebody tell me the different between web 2.0 (social network marketing) vs. Search Engine Optimization?

[jkwinnersall]

[semspot]

Marketing via social networking sites can generate a large amount of traffic in a short amount of time. This revolves around you writing articles for your website. Those articles are then either submitted by you, or someone else who had read it to there social networking site. Some social sites work better then others depending on what it is you are writing about. You repeat this process over and over again with writing good articles and having them submitted. You also want to try and build up a profile on your favorite social networking site. This adds great credibility to not only your article but as to the comments you leave. The more you submit good content, leave great comments the more you will be known on that site. By having a power profile, you have gained the readers respect by posting great things and those people will visit your site more often to read what else you have written. Now if you have a website and it never changes, you are never adding new content to it, then social network marketing will not do that well for you in my opinion.

With SEO you are tailoring your website around not only your readers, but to the keyword(s) you are trying to rank for. You are trying to build up your backlinks either by directory submissions, having a great write-up that others link back to or even buying links on other sites. Even with SEO it is a good idea to add new content to your site, have content written about your industry. This gives you more to work with and a better chance at attracting other people's attention to link to what you have written about. There is a lot more to SEO then most think, the to do list can be quite long for most. I believe that writing good articles and posting them on your site should be a part of SEO. This will give you more content for the search engines to spider through and gives you a better chance at getting more backlinks from reader who liked what you wrote.

In a nutshell social network marketing revolves around how much you interact on a socail networking site (digg, reddit, etc.) to build up your profile with the rest of the readers. Once you have done this (takes a good amount of time and dedication) you will see a lot more traffic to your site on a daily basis. Writing a great article will drive traffic to your site for a few days if it hits the front page, but you will not make the front page every day. By having a power profile you will gain readers who will visit your site everyday to see what else you have discussed. This is the essence of social marketing, you are not only marketing your articles, but your profile as well. Many companies use these social networking sites to help there clients establish more backlinks to there site. As we all know backlinks are a big factor in your rankings, the more the better.

Steve
http://www.semspot.com

[gilbien03]

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

while

Web 2.0 can refer to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis, and folksonomies — which aim to facilitate creativity, collaboration, and sharing between users.

Search Engine Optimization has a bigger scope since since social netwrok marketing is only one of the seo strategies taht can be used to improve website rankings and increase website traffic