Social marketing and nonprofit organisations?

[Pablodius]

Could anyone tell me whether marketing strategies implemented by non-governmental and nonprofit organisations such as the UN or Amnesty International come under the theory of social marketing or not? Is there any reason why the literature on this subject only mentions health, education, or environment applications? Thanks for your help.

[Cafell]

I'm not sure exactly what you're refering to but certainly some of them would. I suspect the reson literature dosn't refer to it is that the whole social marketing/networking nameing is quite new, even if the theory has been practiced for years.

[asboclothing]

I'm afraid I can't as I don't know, sorry. Good luck.