Benefits of social media sites linked to businesses?

[Weweo]

This is a question for my assignment and because its half term im unable to get any help so any advice would help me

the question is



Explain why social media sites are interactive and what benefits of having social media sites and links are to a business?

[george]

Social media sites are interactive because it is something that the user "interacts" with and communicates with. In addition, the users use the site and it facilitates their interaction with each other. This in turn can be used to benefit business' because it can allow the business to get it's loyal customers effectively to advertise it for no cost. It is similar to word of mouth, except using a social media site to facilitate the spread to all of their friends. The links to business is helps because people like to be treated as people, and linking to an online perspective of them allows the business to interact in turn with the public on a human level.

Hope this helps, if this is an essay question I suggest you look in your textbook or in your revision sources to get other criteria to complete it.

[Willam]

Well Social Media is a type of internet marketing which leads to achieve branding and marketing goals through participation in various social media networks.It helps in managing your online reputation.Social media provides the platform for consumers to interact on a person to person level, so that they aren’t talking to a faceless representative over the phone or via email. Social media has a huge scope and enables companies to reach massive, targeted audiences and develop targeted marketing activities to these audiences.
Major benefits of using social media sites includes-
eased awareness of the organisation

2. Increased traffic to website

3. Greater favorable perceptions of the brand

4. Able to monitor conversations about the organisation

5. Able to develop targeted marketing activities

6. Better understanding of customers perceptions of their brand

7. Improved insights about their target markets

8. Identification of positive and negative comments

9. Increase in new business

10. Identification of new product or service opportunities

11. Ability to measure the frequency of the discussion about the brand

12. Early warning of potential product or service issues