what is target market?

[omer]

what is target markets for social marketing campaigns,

[Serena Bascom]

That is the group or market areas that are likely to buy or you want to buy your product; where you will focus your advertising. You sell saddles to horse owners, BMW's to wealthy people, toilets to everyone. The answer is determined by who would use what you are selling.

[Joe Marshall]

Your target market is the same as your target audience. A target market is a group of individuals or companies that have a specific interest in buying or selling goods and services in a particular industry. When marketing a product, you want to focus on your target audience - the group(s) most likely to purchase your goods or services.

More information can be found here:

http://en.wikipedia.org/wiki/Target_market