How do you justify spending time on social media in companies where management isn't onboard?

[Floyd Anderson]

[faintwish768]

Including social media in a company’s general marketing strategy often means changing a mindset. If your management team is not on board with such an approach, let them read the Inbound Marketing book and pick up some ideas from on their own. Consider sending them some case studies of companies in your industry that are doing well with social media.