what are some good ways to market my business?

[Ryan Biasotti]

i am a personal trainer starting my own business. i am already going to do facebook ads, craigslist ads, ballot boxes, email newsletters and a website on search engines. but i need more and dont know what to do. what other types of advertising can i do? either online or not.

[kawsar elahee]

Online Advertising
Posting ads on websites that receive heavy traffic is one way to get the word out about your business. Social networking sites such as Facebook or MySpace have advertising programs with ads tailored to a particular demographic. These ads show up only next to profiles that meet the specifications of your product's target market. You can also use the Google AdWords service to post online ads.

Newspaper Ads
A traditional form of advertising, daily and weekly newspaper ads allow you to target specific geographic neighborhoods. Attaching an incentive, such as a coupon, to the ad can help track the ad's effectiveness. Purchasing an ad in a section relevant to your business -- for example, a home improvement business ad in the home and garden section -- can also help you to reach target clients.

Related Reading: Free Ways to Advertise Your Small Business

Radio Advertising
A catchy jingle and quick tag line can enhance a radio ad's effectiveness. Matching the station you choose with your target demographic is key. If you want to reach adults aged 35 to 64, an adult contemporary station is a good bet. An alternative or urban station is good to reach youth aged 18 to 24. At the time of publication, radio ad provider Strategic Media reports that those who buy products in response to a radio ad spend an average of $148 per purchase, compared to an average of $98 for television infomercials.

Television Advertising
Television ads on local stations might require time and effort to produce, but can be especially effective if you sell a product or service with a high price point. At the time of publication, strategic Media states that a TV ad can cost $50,000, while a radio ad will cost only $1,500. However, you can justify the difference if a TV ad can reach customers who would not respond to radio.

Public Speaking
If the product you sell relates to your own expertise, public speaking can be a great advertisement. Offer your services to organizations that could benefit from one of your workshops or lectures. Bring business cards and promotional materials to the event to encourage your audience to spread the word about your services.

Door Hangers and Flyers
Canvassing the neighborhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information. Even if most homeowners will discard the information, gaining a handful of clients may be enough for a positive return on the marketing campaign investment.

Event Sponsorship
Advertising your product or service through event sponsorship can take many forms. You might receive an acknowledgement in the event program, have an on-site location where you can give out sample product, or your company logo might appear on the event posters. One option for events that require a hand-stamp for entry is to provide the venue with a stamp that bears your company logo; the attendees will then have your logo close by for a day or two afterwards.

Word-of-Mouth Advertising
A non-traditional form of advertising, word-of-mouth advertising involves hiring people to talk about your product or service in a public place in a way that other people overhear them. Hired marketers can go into coffee shops in pairs and talk audibly about your bike shop on 3rd Avenue or your door-to-door leaf blowing service. The campaign is effective if the essential information needed to send clients to your business is simple and easy to slip into conversation.

[sanibel_999]

Do you have a small local paper you can advertise in?
Maybe offer some type of coupon - a free first session or a free fifth session when you buy four.
People like to think they are getting some sort of deal.
It can get expensive, but you might look into promotional items like water bottles with your studio name and logo on them.
If you have any type of events in your area (parades, festivals, art shows, etc) you might go hand out flyers (and coupons) there.

[Sivaraj]

Hi Ryan,

My suggestion for you is to create some powerful ad ons for your website. I hope it will give you a better result. I done my website hosting and management with MedNet Technologies and am happy with the results too.

[Maci]

With the help of banner's you can promote your business very easily on large scale. Pop Up Display offers an exciting way to promote your business. It gives a new creative look to your products and services. These are available in a variety of sizes and possible price.

[Jack]

Try http://www.fbinject.com you will get cheaper advertise on Fb than fb ads I save 4x compared to fb cpc.

[Quality]

Hi, Ryan!

Don't underestimate the power of starting social media profiles for your business on through services like Facebook and Twitter. They're great for letting potential clients get to know your personality, which I think would be important when your business depends on interacting with people. If you have fitness tips to share, a blog might be a good way to get search engines to pay attention to your business, too.

Good luck with your business!

Best,
Sheila
Quality Logo Products