How will you sell a refrigerator to an Eskimo?

[Rifat]

I got this question today at a job written exam. It's a marketing and social research Ltd. The essay should be within 100 words. The topic is-
"How will you sell a refrigerator to an Eskimo"

How will you answer to this question?

[me]

Well you tell them to use it as a heater. Get inside and get warmer, cause temperatures outside are sure much lower.

[Cory]

Tell Them that the brand name is Igloo!!! Hahahahah

[Third Earth Age]

Don't just try and sell him one you are in it for the money. Explain to him that you have a business venture that you would like to share with him. You need him to purchase 100 refrigerators and store them for both of you. Then explain to him that you will work with him to sell the refrigerators at a profit here in the states. It's a one shot deal because you have found a supplier who is wanting to unload his inventory to start a new business venture. Of course this is just a rough idea that you will have to put into your own words and pricing will be all up to you also. Good luck.