Which Career to Choose Digital Marketing or SEO & PPC?

[Arun]

I am working as an In-house SEO Specialist in Chennai for a leading entertainment retail chain in India. I perform all duties related to Digital Marketing such as SEO, SEM, SMM, Email, Affiliate, PPC etc. due to the reason that the company is moving to Pune, I decided to look for opportunities in Chennai (as the salary package was low) and found one in Digital Marketing Agency as Sr. SEO. When i shared about this with my boss he said that he is willing to have me on the team and has agreed to offer me the same package which the agency is offering but have to move to Pune, which I am not bothered about.

I know about the responsibilities in my current company but I don't have any idea about the responsibilities apart from basic responsibilities such as handling a team and SEO projects of its clients; other than this the agency deals with some of the biggest clients of the world for example Mircosoft, HP, Lenovo, Levi's, Nalco, OCBC etc there are more clients which actually attracts me to join the company.

I am not sure about the scope of the duties which I am going to handle in there; In my current company there are rooms for opportunities to develop my skills related to all digital marketing verticals.

Right now I am in a feeling of embarrassment that leaves me confused about whether to stay or to move to the agency.

Can you guide me to which role a Digital Marketing Role or a SEO Role is better to choose.

[Dawson Dravis]

In my opinion, there is a HUGE difference between a 'digital marketing role" and that of SEO (Search Engine Optimization)...

With SEO..it's basically all about making sure that a given website is properly optimized for the given keyword(s) that it wants to be found in the search engines for....and then ensuring that proper back-links from other relevant websites are built...(that pretty much covers the 'on-page' and 'off-page' SEO aspects)

WHEREAS

Someone who is in the role of a 'digital marketer' needs to be able to utilize all the necessary tools that are out there in order to ensure that they're able to reach their targeted market and then properly identify with their wants/needs/struggles so that a proper solution can be found.

One needs to be able to use those tools, such as Youtube, Twitter, LinkedIn and all the other various Web 2.0 properties to properly find, market and produce the much needed product/service that a large group of people are looking for.

Both are fairly complex in fully understanding at first glance, but if you feel confident in your abilities as a 'marketer' than why not go for the job that's going to give you the enjoyment of helping others?

I think you should sit down and analyze what you can bring to the table in both jobs, which one is going to give you more enjoyment, as well as inspiration and then go with your 1st choice!

Good luck in whatever job you eventually decide to take!

[Meera]

Stay in your company. You will get same paycheck and you will have experience in all aspects of digital marketing- SEO, SEM, SMM. It is more useful as after 2 more years, you can apply for digital marketing manager and even digital head jobs.

[Khusabu]

i thing PPC is the best