I need to pick one of these products to write an essay on for a Marketing class. Which one to do?

[Tanner]

The choices are:
- Old Spice High Endurance Pure Sport Body Wash
- 15 inch MacBook Pro 2012 model
- Vitaminwater (NOT Zero) all flavors


To give some examples of things I need to do for this 10 page paper:

Have to analyze the produce in terms of fulfilling customer needs, customer wants, which markets the product targets, a huge SWOT analysis (looking at management, finance, marketing, social forces, technological forces, legal forces, etc.).

So basically, the ideal product out of the choices I have listed would be one that has enough stuff to write about / is interesting to research and write about.
Meghan - the only concern I have with Vitamin Water is some of the sections of the SWOT. Like, looking at management, finance, manufacturing, technological, legal...it seems like it would be hard to find a lot of this information for that product. Whereas it seems like it would be easier with the MacBook.

[Dalia]

MacBook

[Meghan]

Vitamin Water would be the easiest by far.

Why? Because someone discovered that people would pay for crappy overpriced flavored high-calorie water if they claimed it was healthy! The healthy trend got SO BIG! And they took advantage of it! They're making money on NOTHING!

There's TONS to write about regarding Vitamin Water.

SWOT analysis, easy too.. I can do it without even knowing much about the company. ie; Opportunities - healthy trend, Threats - Sobe water.

It seems like a lot. I had to write a 50 page SWOT analysis on Hard Rock Cafe last semester, but it comes together pretty quickly.

[Donald]

There's plenty of information on all three. (Probably more on the MacBook Pro.) Don't worry about that. Choose whichever interests you the most.

Hope that helps.