whats the best way to advertise/promote a digital printing business with a Small budget?

[Jimmy]

any ideas on how to market a printing business, promotions, where to advertise, PR ideas or marketing campaigns?

[Lori]

first off I would do a mailing to local direct mail companies, include a coupon wait a week then follow up by going directly to the company and try to speak to the person in charge of that department. Then I would follow up again by calling the companies you mailed to and make sure that they know your out there. I used this method of marketing when I had my assembly business, and it work - out of a 30 piece mailing I landed 3 companies will to work with me. Good Luck

[Omar Z]

Hello, well what i do to advertise my business is the following:

1-I didn't have to much money to make tv commercials so i bought a printer and made a lot of flyers and i went to wallmart krogers and other stores and started to handout flyers.
2-I made some offerts like buy 1000 flyers for (mmm let me make a price up) 25 cents each flyer only for today but i would normaly sell them for 50 cents each.

i just did that kind of stuff an turns out i made enough to make a commercial.. now i get enough to pay my rent buy game cosoles for my children i have a happy family.
Hope u enjoyed my tips

[ninathewriter]

Hello Digital Printing,

I think this repost may help you with some online marketing tactics:

Hello Free Golf,

I see that most of the post are similiar. Most people want traffic. So, I decided to copy and paste a previous reply that answers your question. However, this is worth repeating: YOU DON'T WANT TRAFFIC, YOU WANT QUALIFIED TRAFFIC( people who are actually going to buy from you.). However, I forgot to mention:

Post free ads on sites like craigslist.org & backpage.com

Here is the repost reply:

Your website is new, so you may have to wait a while to get indexed in google. However, when I developed my site a little over a year ago, I was indexed in google and the other search engines within a week. I can give you an idea of what you can do:

FIRST YOU DON'T WANT A LOT OF TRAFFIC- yOU WANT QUALIFIED TRAFFIC( people who are actually interested in what you have to offer).

1. What's the objective of your website? - is it ecommerce, do you want to provide information or is it a mixture of both?


2. Do your Keyword Research- What is the theme of your website what is it about? What words are people using to find your site? You can find this out by using paid keyword tools like wordtracker.com or keyword discovery. However, google keyword external and overture is free keyword tools.

3. Once you have the right keywords, you have to strategically place them on your website (Title Tags, header tags, meta-description). Get your Search engine optimization in place, make sure you keep your flash to a minium and create" Alt tags for images & videos.( Search engines can't read flash, images or videos).

4. Create compelling content that engages your reader to learn more about your business. (Provide Keyword Rich Articles, Instructional Videos, Slideshows, Quizzes, Surveys). Basically, make your site sticky. The longer people stay on your site, the more they get to know like and trust you. And that means people will buy from you!

5. Create compelling copy - action words that intrigue the reader to take action, ( Book the session now, sign up for my newsletter, download my report). Tell the prospect what you want them to do. ( Remember you want "qualified traffic" to turn into conversions & sales.

6. Make sure you have a way to keep in contact with visits your site. Set up a contact form or a affordable email marketing system like aweber.com ( keep in touch, people are too busy with their everyday life. They can visit your site and forget to return.)

7. Know your strategy behind every tactic. Here are a few tactics that can help you get traffic(remember you want qualified traffic):

1. Forum Posting - Great way to get article ideas & great way to get 1 way backlinks for seo purposes.

2. Article Marketing - great way to show your expertise & get high quality backlinks .

3. Online Press Releases- great way to get backlinks & get exposure about your brand/business

4. Social Media Marketing (youtbue, twitter, facebook) great way to build relationships, engage customers, and get feedback on your company.

5. Don't forget about offline strategies, Direct Mail ( Sales Letters& Postcards) still work wonders.

6. Directory Submission ( Aim for niche directories that are relevant to your field). However, you want to get listed in dmoz.org

7. Offer contests, giveaways, freebies, & incentives to promote people to come to your website.

8. PPC - Paid per click, you can pay for a sponsered link to be on the 1st page of Google. However, Ppc can be quite complex and costly, it's better to hire a qualifed expert for this type of service.

However, All of these tactis are part of Search Engine Optimization. You have to do your research, and you have to see where you competiton stands. If your competion is on the 1st page of Google because they have 500 pages of keyword rich content, that means that you have to create 600 pages of keyword rich content and more.

Of course it depends on your budget, your objective, your target audience and other factors. However, I hope that is a start. If you want to know more you can visit http://www.seobook.com to immerse yourself in learning about Seo.

[Janiffer Lynn]

Outdoor Advertising is more effective and also low cost according to me. If you are in Australia you can contact to Last minute billboards regarding to this. : http://www.lastminutebillboards.com.au