What is social media optimization?

[Daniel]

Trying to find out more about the best social media to attract new visitors to my website- any ideas?

[Giovany]

Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.

There are two categories of SMO/Social SEO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is often at times implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship

[Wally]

Social media optimization in simple terms is making sure your website has all the relevant social media icons and links making it easy for visitor to A. connect with your company or brand B. interact with your brand and maybe gain some more incite as what you are all about. C. this also allows you to capture that visitor as a lead you can now market to them in the future.
The social media icons are typically seen at the top right corner of a website or the bottom or on the left or right. These icons range from the most popular like Twitter, Facebook, Youtube - too others like Ning, Digg, Stumbleupon or Google +. They are all useful, however some may be better at engaging your visitors depending on the type of business you have and the intended target audience ( people you wanna reach).

Starting out you should definitely have Facebook and Twitter , and if you have videos Youtube.
There is an article on Social Media Marketing you may find useful at this link - http://ronshostudios.com/index.php?optio...&Itemid=69


Hope this helps,

Wally.

W.L Renn
http://www.Ronshostudios.com

[Elias]

Social media optimization is a community-based marketing strategy that utilizes social media sites such as Facebook, Twitter, Stumplupon, YouTube, etc. to build brand awareness and raise recognition for the product or service being marketed. The focus is on driving traffic from sources other than search engines and engaging with blogs, discussion groups and other sites to promote specific content.

The idea behind SMO is getting information out by "word of mouth" in the online world. Companies use it to facilitate communication between like-minded individuals who share messages, photos, forums, etc. about a product or service with the intention to gain new viewers and customers.

Take a look at http://www.mojocreator.com/capabilities/...imization/ for detailed information

[Adri]

Its when you use a more word of mouth aproch to advertising.
It is much better.

Check out http://www.youtalkmedia.com

They have great rates for SMO!