creative can be a noun here? "the way we plan against creative and media executions"?

[H]

I want to know the meaning of the sentence, especially meaning of the word "creative". Whole phrase is like this, "That fundamentally changes the way we plan against creative and media executions." The phrase is part of the discussion about social media marketing. Please help me to understand this! Thanks in advance!
Thanks for answering my question.
So what does "creative" mean here?
Why it can't be "creativity"?
Now I got it!
Thank you very much!

[ipoian]

Sorry but no - the word "creative" is an adjective, pure and simple!!

[SK]

"Creative" is an adjective here, modifying "executions." ("Media" is also an adjective modifying "executions" in this sentence.) This is parallel to "the black and white dogs ran away" (where "black" and "white" are both adjectives modifying "dogs") or "he loved both Chinese and Thai food" (where "Chinese" and "Thai" are both adjectives modifying "food").

[Arash V]

The word creative is an adjective here.

(We do something and) that thing changes everything in the way we plan our business (which is a creative business concerned with media).

Hope this helps.