what are the rules that drink adverts have to follow?

[Chloe]

for my media work Can they not show certain stuff, eg drugs? Has it got to be a certain durations? Minimum and maximum time? thanks )

[Radu]

The stringent rules, which apply across all media and are mandatory, place a particular emphasis on protecting young people; alcohol ads must not be directed at people under 18 or contain anything that is likely to appeal to them by reflecting youth culture or by linking alcohol with irresponsible behaviour, social success or sexual attractiveness.

The TV and radio advertising rules contain strict controls about the placement and content of alcohol advertising. Alcohol ads are banned from appearing in and around programmes commissioned for or principally targeted at audiences below the age of 18, as well as programmes likely to appeal particularly to audiences below the age of 18.