This is Marketing Question.....HELP ME'!!!PLEASE!?

[hanes12000]

Please Explain how companies identify attractive market segments and choose a target marketing strategy?

Please explain !

[Jm]

First you must understand who you are marketing to. For example, what demographic like what age you are marketing to, what sex, what social class etc. For examnple, Revlon probably markets to women from the ages of 18-45 and are in a middle class income range. Therefore when they advertise, the advertisments will be geared towards this group.....Hope that helps....

[Patricia]

Marketing Pro is right. However, you can also market products, based on a certain lifestyle. You just have to pick a certain group that fits with the product or service and test whether that group goes well.

[cgimwei]

Companies that excell in given market segments know one thing...Web users search for information, for solutions. They are not looking for you - they don't know you (yet!). They seek what you know. Winning companies (individuals)Give it to them. They Convert this knowledge into in-demand Content. To succeed online, start where they start - at "the search." Look below at how they did it...