QUERY: How is Digital Advertising in india as a career?

[jollybat297]

hi guys,

i am from mumbai and on the verge of completing my B com and was interested to know how is digital advertising as a career, i mean does it have huge scope/prospect, my research isn't that good but i found search engine marketing and social media marketing is a part of digital advertising. please help me with more information on this guys.

[oracle]

In my opinion Digital Media has great scope in the country.. It is just starting to be introduced here whereas across the world it has been much embraced and there's a need for specialists who know their way around the web.. For more info on courses in digital media and advertising you can search for a "digital media institute" on Google.. Hope this has helped...

[Prateek Shrivastav]

Hi Ragini,

Best of luck for your B com. you are absolutely correct social media marketing and search engine marketing are very much a part of online advertising. Google adwords, Yahoo Search Marketing and Microsoft ad Center form the core of search engine marketing while Facebook, Twitter strategies and Various Analytic tools shape the social media marketing. i am not sure how much you are aware of pitch-madison media advertising outlook report, but according to the report the industry has grown by 35% over 2007-2009.

if you intend to pursue a career in online advertising maybe you should start with googling first you can trying googling for digital media course.

Cheers,
Prateek