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+--- Thread: How does Quantcast get its information? (/thread-135513.html)
How does Quantcast get its information? - figma12 - 04-08-2014 08:36 PM
I am curious to know how does Quantcast get its information? It seems incredibly weird that they can know so much - from open social profiles perhaps?
Thanks in advance!
- Jake - 04-08-2014 08:40 PM
Typically these stats services get their core data from things like add-on browser toolbars installed on a small sampling of the population, which collect data on each page a person visits.
Although they say in the below link:
"We collect directly-measured data from the millions of web destinations controlled by our Quantified publishers."
https://www.quantcast.com/learning-center/faqs/methodology-faq/