+- Twitist Forums (http://twitist.com)
+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: Social Marketing (/forum-10.html)
+--- Thread: What is the target market for hybrid cars? (/thread-50653.html)
What is the target market for hybrid cars? - MrRogers - 12-13-2012 03:52 AM
What social demographic buys hybrid cars? Age, class, etc...? I've been researching it on the internet for awhile and wanted to see if anyone else knew. Thanks for your help.
- cgriffin1972 - 12-13-2012 04:00 AM
95% of what I work on is over50 year old female owners
- dana1981 - 12-13-2012 04:00 AM
I don't think there's any specific target market, unless you count environmentalists.
I own a Prius, and I'm a 26-year-old middle class dude. I've seen hybrid owners of all ages, though certainly poor people can't afford them.