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Review Help in Marketing? - tylee1993@rogers.com - 10-12-2012 04:46 PM
What is globalization as a global marketing strategy? Also what is the purpose of a product map? What is integrated as a distribution strategy? What is customization as a global marketing strategy? What is a specialty distribution channel? What is biological advertising? Social advertising? Examples of marketing mediums? As well advantages and disadvantages of them? How to determine medium?
- pensinee f - 10-12-2012 04:54 PM
Entry strategy in the global market : Export, franchise, set up the manufacturing in the foreign country, licensing.
Customization as global marketing strategy is localization. Try to match the demand of each country's market.