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Review Help in Marketing?
10-12-2012, 04:46 PM
Post: #1
tylee1993@rogers.com Offline
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Review Help in Marketing?
What is globalization as a global marketing strategy? Also what is the purpose of a product map? What is integrated as a distribution strategy? What is customization as a global marketing strategy? What is a specialty distribution channel? What is biological advertising? Social advertising? Examples of marketing mediums? As well advantages and disadvantages of them? How to determine medium?
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10-12-2012, 04:54 PM
Post: #2
pensinee f Offline
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Entry strategy in the global market : Export, franchise, set up the manufacturing in the foreign country, licensing.

Customization as global marketing strategy is localization. Try to match the demand of each country's market.
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