How do I generate people to a new singles site?

[onegalsopinion]

Lots of good ideas already here, but I would recommed picking up a copy of any of the Guerrilla Marketing books. And, think outside the box on the website stuff... Think OFFLINE to promote your site as well!

How about making up business cards and start bringing them with you when you are out and about where singles hang out. Pass them out and ask people to check it out -for free. Go to where you'll find a concentration of singles and run a promotion. Offer prizes like shirts or something - have them fill out a form for the drawing and that will generate a database for you - including an email address.

Type up a press release and sent it out to area media...or national media (community newspapers, etc.). That will only cost you the price of a stamp or two.

Set up a "signature card" for your emails - so, every time you send an email, you are listing your website with it.

Put up flyers at local grocery stores, bars, library, etc...just ask permission first.

Think about another business that you might be able to cross-promote with...area restaurant, bar, social club, etc. Maybe there's a pizza place that will allow you to put a flyer on the pizza boxes - in return, you can offer to promote the place on your website.

I guess my point would be in all of these ideas is to not only advertise ONline, but also OFFline - create a good marketing mix that will include several different mediums.
Good Luck!