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What marketing environment forces influence chocolate bars?
12-13-2012, 10:57 PM
Post: #2
Jesse Offline
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Businesses operate in an external environment in which as well as competition from rivals businesses have to take account of legal, political, social and economic influences.
A SLEPT(Social, Legal, Economic, Political, Technological) analysis is often carried out by business planners which enables them to develop more informed strategies (i.e. long term plans).
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[] - Jesse - 12-13-2012 10:57 PM

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