What do you think about my wife's web site?

[Kevin]

Hi Shaun,

You're wife has some beautiful art on there.

In my opinion, there are some basic problems with the website.

First, and most important, is visibility in Google. You have very little text on here and without that Google will not be able to build a index of the content. If you're not indexed, you wont rank on Google. At least use your blog to discuss the pictures you have, where they came from, how they were produced, etc. I'm guessing you'll want to target an audience interested in buying prints/art of Newfoundland. Make sure you use "Art" and "Newfoundland" across the site and in most blog posts.

Second, get some social proof visible on event page of your website - Facebook 'Faces' boxes, Twitter counts, Google + likes, etc. Having a single "Click to like on Facebook" in the main menu is neither the right pace or the right style. People love to see that other people have visited your website and bought your art too. That will give them confidence to buy. You already have 28 likes on your FB page, get that information onto your website too!

Third, get a picture of your wife onto your about page. Have her write about herself, not just her business. This is, again, about building up confidence in your prospects to part with their money. Making a real connection to a real person goes a long way towards that.

Fourth, get rid of the ads on your site. If your purpose is to make money for your products then pushing people off your website to their products is a mistake. Use the space to present your own 'ads' - banners about "20% off", etc will help your purchases.

I have some other ideas too, but these were my first impressions.

I'm very happy to help you and your wife succeed with this. Just post your questions here, or on my Facebook page. No cost - just giving back to the community.