how to develop a coherent marketing mix for a new product or service?

[Lisa K]

Let's say you have a coffee product that all you need to do is add hot water ( think Starbucks Cafe Via product) you could have taste tests and post consumer response on Facebook You could design a direct mail ca mpaign where you send out free samples with a coupon and track redemption rates You could try a online coupon service and design a program that identifies your target market by age, zipcode, employment or size of company Great book to read is called "Guerilla Marketing" by Jay Levinson- great ideas that don't cost a lot of money to get your product/service out there Good Luck