Does social media work for small scale business?

[Andrew Strauss]

Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it’s easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely.

The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through folks who’ve already been patrons. We’re more likely to trust a Facebook update or Yelp review from a friend than from the business itself.