Does social media work for small scale business?

[Arjun]

Every startup needs to spend time understanding the dynamics of the different networks to know what works for them and what doesn't.

You need to decide what you want
Define your goals
Listen to customers & prospects
Engage with them
Raise your company's online profile

Keep your concepts clear. You have to engage with your audience and build a relationship with them.
But tread cautiously
You'll have to be really transparent. Once you engage in Social Media you will have to be open and honest as a company. You can't fake it.
It takes time to build a network, you can't just buy it. Ideally you would build new, strong and viral relationships. Your employees can be your best influencers/ambassadors.
Remember not to spam or overdo it though.

For more information: http://www.slideshare.net/bexdeep/social...s-10463014
Hope you find it helpful.

Cheers!