How come shootings in white areas is named differently than in other areas?

[Baxter Dewall]

I hear it all the time, school shooting, mall shooting, ect, its always given some other name. But where I live, predominately black area btw, its just called gang violence. Couple people get shot outside the local liq, gang violence. Car full of people shot up on the freeway, gang violence. It never makes headlines, just a short rambling of "gang violence erupted on blah blah blah blah, 4 dead". Is the country just numb to black on black crime and dont report it or what? It confuses me, cause I can hear about a white man shot at a gas station in Oregon yet 2 brothas die up the street from me and nothing gets said.