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Can anyone please help...What ethical issues arise in marketing to the lower social classes? Thanks!?
10-12-2012, 10:24 AM
Post: #4
Joshua E Offline
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I would ask myself the following questions: Is the product or service of real value to a person in their position at a price that's affordable to them? Can they afford the maintenance and/or any other expenses associated with it?

If it involves a payment plan do they fully understand the financing? Take into consideration that they may not understand commonly used terms like negative amortization or balloon mortgage. As many subprime lenders are finding out, getting folks into a financial situation which they can't get out of serves neither party.
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Messages In This Thread
[] - Midnightdog742 - 10-12-2012, 10:24 AM
[] - Henrik B - 10-12-2012, 10:24 AM
[] - Joshua E - 10-12-2012 10:24 AM
[] - earth angel - 10-12-2012, 10:24 AM
[] - kansas_dragon - 10-12-2012, 10:24 AM

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