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Review Help in Marketing?
10-12-2012, 04:54 PM
Post: #2
pensinee f Offline
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Entry strategy in the global market : Export, franchise, set up the manufacturing in the foreign country, licensing.

Customization as global marketing strategy is localization. Try to match the demand of each country's market.
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[] - pensinee f - 10-12-2012 04:54 PM

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