Do You Think the Media Has a Large Influence of People today, In Our Society?

[Tom J]

I know media plays a huge part in reinforcing stereotypes.Such stereotypes are then carried by social actors (i.e. judges, lawyers, politicians, and teachers.) These actors help continue the reinforcing of the stereotypes until it becomes a socialized norm. An example is during the late 40s and 50s women were advertised as homemakers, even though many women were helping in the work force and not just in the home. Years later this image has continued to influence society thought on the role of women, it has grown outside the advertisement and into our minds. Even today when women rights are so fiercely fought such views continue; see any Holiday ad where the "mom/wife" is doing all the holiday cooking while the "dad/husband" watches TV or is at work.