What is Social Media Optimization?

[Jacob Adam]

It’s a one of the techniques of Search engine marking. It’s a methodization of social media activity with the intent of attracting unique visitors to website content.

There are two categories of social media optimization:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles