Social Marketing and Ethical Corporate Behavior?
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10-13-2012, 10:54 AM
Post: #2
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IMO - Social marketing would include finding a niche market and appealing to the mass consciousness of it. Tree Huggers/whale watchers, that kind of thing. "No animals were used in the testing of our products"
Ethical Corporate behavior - a good example The ENRON debacle. These folks were rotten top to bottom. Ads |
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Social Marketing and Ethical Corporate Behavior? - PhD - 10-13-2012, 10:46 AM
[] - dusty_titus - 10-13-2012 10:54 AM
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