Is anyone familiar with exactly WHAT social media optimization is?

[Brian]

Yes! Social Media Optimization (SMO) is a web marketing technique closely related to Search Engine Optimization (SEO) However, SMO utilizes already established, social media platforms, such as Facebook, Twitter, Gooruze, Veoh, Perspot, Hubpages etc, to establish high, organic search engine rankings.

The main focus, when utilizing these profiles on social media sites, it geo-targeting, but keyword, searchers who may be interested in your product or services (website traffic). Ultimately, SMO's focus is to displace competitors in search, using high trafficked, high PR sites. Here is a great video to explain more;

http://youtu.be/a-GwCywj33k