Is anyone familiar with exactly WHAT social media optimization is?

[Nino Rostomashvili]

Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. it's the process of utilizing social media marketing tactics and implementing optimization to gain increased awareness within the social networks and to gain traffic from sites other than the search engines. It involves creating accounts on social sites (such as Facebook, Twitter, etc.), designing custom backgrounds and writing posts.