How can I run a successful social media campaign?

[Timothy]

To run a successful social media campaign you need interesting content that is actionable. By "interesting content" I mean you need to write about something that is interesting to your followers. So if your followers are into beer drinking games you need to tell them about new games you have heard about, or interesting events, or even list those beer drinking games events. If you do not have any followers, write some interesting content and submit it to sites like stumbleupon and technorati. If the content is interesting, you will get readers. But those readers need to be able to follow you on FB or twitter so make sure to include links to follow you, that is actionable content.

Besides Facebook and Twitter you can submit your business to sites like Yelp.com and Localpinch.com. These are locally focused sites. Yelp allows your business to get reviewed by locals and Localpinch.com allows your business to create and sell gift certificates for your service.

Just keep creating useful content and make sure it is actionable and your user base will grow.