What is the role of social media in the success of small businesses?

[Shamma]

Though there is a lot of uncertainty among the owners of small businesses regarding the impact of social media, around 36 percent of owners of small businesses accepted that social networking sites were likely to be visited by customers.

Though, majority of small business owners are unsure, but several big businesses are making huge investments in social media. Small businesses can compete with bigger brands through the use of social media and if small and medium businesses are not using social media, they are missing something important.

Social media used as a medium of communication with consumers by small businesses is found to be of significant benefits.

The reason behind a large number of small businesses (around 70 percent) using social media is due to the fact that it’s a free means to get engaged with your customers.