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Marketing strategies for a new product?
02-19-2014, 12:54 PM
Post: #4
Fiona Offline
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Pricing strategy - skimming or penetration depending on whether they think competition will act quickly.

Product strategy - Not much point doing market research for brand new products. refer link to innovation material below.

Promotional strategy - depends on target market. Normally PR, probably social media to get early adopters on board and spread the word to mainstream.

Distribution - probably Sony approved distributors. Online retailers as well.
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Messages In This Thread
[] - ALISTAIR - 02-19-2014, 12:40 PM
[] - Alex - 02-19-2014, 12:45 PM
[] - Fiona - 02-19-2014 12:54 PM

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