What is Social media?

[Jody]

According to Wiki:

"Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable (measurable) publishing techniques."

(Kaplan and Hainlein: "a group of Internet based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.)"

Social media has 3 components;

1. Concept (art, information, or meme).
2. Media (physical, electronic, or verbal
3. Social interface (intimate direct, community engagementm social viral, electronic broadcast or syndicaton, or other physical media such as print).