I'm doing a dissertation proposal on 'Social media as a marketing tool for women' Can anyone help?

[Tom B]

Regardless of sex, social media is a great marketing tool. Reports (example listed below) show that women do use social media more as a way of communicating with friends and family. Therefore, they are also more likely to respond to marketing and refer products to others.

Statistics show that Mom's are active purchasers on social media as well: Ninety-three percent of mom respondents to the Mom365/Direct Marketing Association’s recent survey said they seek out digital direct offers,Sixty-four percent of these moms had purchased direct within the last year, and 25 percent do so every month. More than half of these moms became more interested in online offers after having children. Why? Ninety-two percent said having a family is expensive; notably, 83 percent want to be rewarded for brand loyalty.

The two keys for anyone being successful in social media marketing is to 1) understand what you're doing and 2) have a software tool that will allow you to consistently, quickly, and easily engage with others.

Hope these stats help