What is business's no 1 challenge when considering Facebook?

[Jasper]

There are two basic problems which usually business faces on Facebook.
1) Your Page Out look which include your cover photo and those things which you are going to share on your wall.
2) The Targeted Audience is also a problem to find. There are many tools that give you the facility to buy like. I would not recommend you to use tools because these tools give you the fake like not original. The best way of targeting your customer is to join groups. Participate in those groups and share your page post in those groups. Believe you me your Like will be 100% genuine. and try inviting people all the time.

When i started marketing on Facebook i faced these problems. But i sorted out them and now doing a good job. I wish you a good luck. Have go with Facebook marketing.