Do you have to pay for a FB ad? Help!?

[Jake Birdem]

Yes ads do cost, depending on the subject matter you might pay $0.20 to $1.50 per click. Ads that go to Facebook pages, rather than external sites cost less. You sign up with your credit card to pay for ads and can set a daily spend limit, just click the advertising link at the bottom.

So you don't get money you get from people clicking on it, you have to pay for that, and hope your page is clever enough to earn it back in product sales or affiliate commissions.

Some people use advertising just to seed the popularity of a page or application, some have content that requires a "like" to access it.